Audience Research: What is Alternative Music?

audience research from Sarah Mills-Hicks on Vimeo.

By creating this video I learnt exactly who my target audience is. I've learnt the sort of bands I ought to mention in my contents page/sell lines etc to not only attract the right audience but also to make sure my magazine is easily classifiable as an alternative music magazine. Whilst my questionnaire helped me learn the general things my audience desired, this video helped me be far more specific. It also gave me an idea of the kind of things I ought to write about. The people I asked my question to mentioned things such as writing about "weird stuff" and the common visual stereotype of alternative male musicians. I have learnt that if I include these features in my magazine it will not only appeal to, but will help my audience identify it as an alternative music magazine.